Brand Building Basics Why develop a brand? Brands give potential clients a firm idea of what they’re buying before they buy it, making the decision easier. Existing clients trust strong brands because they know what to expect. Aren’t they just for big companies? Think about your brand as a way of communicating your focus and

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Your USP stands for your Unique Selling Position or Unique Selling Point. If you’ve done your homework well and have chosen a specific target market – you might have nailed an untapped group of people and you’ll be in the enviable position of not having any competition. But for the rest of us – even

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